Studio Capacity IconStudio Capacity
    The Studio Capacity System

    A Marketing System Built Around the Full Studio Journey

    Most agencies focus on traffic. Studio Capacity focuses on the full path from first click to long-term member.

    01 / 07
    Capacity Review

    How the Studio Capacity System Works

    1

    Capacity Review

    We identify where your studio has growth opportunities — quiet classes, weak offers, poor follow-up, low conversion or missed local search demand.

    2

    Offer Strategy

    We refine your intro offer, beginner course, membership pathway or seasonal campaign so the message is clear and compelling.

    3

    Campaign Build

    We build the ads, landing pages, forms, tracking and CRM workflows needed to capture and convert interest.

    4

    Lead Nurture

    We create automated email and SMS follow-ups so new enquiries do not go cold.

    5

    Booking Conversion

    We improve the journey from enquiry to booked class with clear CTAs, reminders and follow-up.

    6

    Membership Growth

    We support trial-to-member conversion with post-trial, post-course and reactivation campaigns.

    7

    Monthly Optimisation

    We review performance and improve campaigns every month based on enquiries, bookings, cost per lead, conversion and retention signals.

    Capacity Review

    We identify where your studio has growth opportunities — quiet classes, weak offers, poor follow-up, low conversion or missed local search demand.

    Studio Health Check

    Class Occupancy62%
    Intro Conversion24%
    Missed Revenue
    $4,200/mo

    Identified in off-peak capacity & weak follow-up.

    Offer Strategy

    We refine your intro offer, beginner course, membership pathway or seasonal campaign so the message is clear and compelling.

    Pilates Studio

    2-Week Beginner
    Reformer Course

    4 specialised beginner classes
    Personalised technique focus
    Small group environment
    Claim Your Spot — $49

    Campaign Build

    We build the ads, landing pages, forms, tracking and CRM workflows needed to capture and convert interest.

    SC

    Studio Capacity

    Sponsored

    Looking to start Reformer Pilates? Our new Beginner Course is designed for you. Limited spots available this month. 👇

    Pilates Ad

    studiocapacity.com.au

    Beginner Reformer Course

    Learn More

    Lead Nurture

    We create automated email and SMS follow-ups so new enquiries do not go cold.

    Today 9:41 AM
    SC

    Hi Sarah! Saw you were looking at our beginner reformer course. Do you have any questions before booking your spot? - Studio Capacity

    Hi! Yes, do I need to bring my own grip socks?

    SC

    We have them available at the studio if you need! Ready to lock in your first class? 🧘‍♀️

    Booking Conversion

    We improve the journey from enquiry to booked class with clear CTAs, reminders and follow-up.

    Select a Time

    Mon

    12

    Tue

    13

    Wed

    14

    9:30 AM3 spots left
    12:15 PMSelected

    Membership Growth

    We support trial-to-member conversion with post-trial, post-course and reactivation campaigns.

    From: Studio Capacity

    You did it! Here's your next step...

    🎉

    Amazing work on your trial!

    You've completed your intro offer. To keep your momentum going, we've unlocked a special membership rate just for you.

    Foundation Member

    Save 15% on your first 3 months

    Claim Membership

    Monthly Optimisation

    We review performance and improve campaigns every month based on enquiries, bookings, cost per lead, conversion and retention signals.

    Growth Report

    +24%
    Trial Bookings42 this mo
    Membership Conv.38%

    Cost Per Booking

    Decreased by $12

    Clear Reporting Around the Numbers That Matter

    We do not report just for the sake of reporting. We focus on the numbers that help studio owners understand where demand, booking and conversion can improve.

    Enquiries
    Booked trials
    Cost per lead
    Booking conversion
    Intro offer performance
    Beginner course enquiries
    Website conversion
    Google search visibility
    Campaign performance
    Follow-up engagement
    Reactivation opportunities